comox Valley business newspaper - business gazette
April/May 2012

 

10 email mistakes you should never make

Bob WellsBob Wells, My Tech Guys - The first transmission that could accurately be described as “email” was sent in 1965. Since then, email has become so ubiquitous that you’d think we’d all have a handle on email etiquette. Not so much.

Here are 10 rules for responsible emailing:

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comox valley business gazette

Identifying the hidden reasons why businesses fail

Lourdes Gant, Lourdes Gant International - Here’s a dismal and startling fact for business owners: “70 per cent of small businesses go broke before their 10th anniversary,” according to the U.S. Small Business Administration

The most important question that owners and executives need to ask is “why?” Without knowing the “why,” you can’t make the critical changes that will allow your business not only to survive, but to prosper.

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comox valley business gazette

Active vs. passive money management

Dave ProcterRobert Mulrooney, DundeeWealth - Active money management, which generally involves an investment professional, aims to outperform a specific benchmark to provide above-market returns. Passive management, which includes vehicles like exchange-traded funds (ETFs), strives to replicate the performance of indexes; passive management maintains market exposure, but doesn’t offer the potential for above-market returns.

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comox valley business gazette

Beware fixed mortgage 'fine print'

Mackenzie Gartside, Verico Selecct Mortgage - Not all fixed mortgages are created equal. Even beyond obvious differences like rate and term, there are many aspects of a fixed mortgage that vary from product to product. 

For starters, look closely at the mortgage pre-payment privileges, which outline how much you can overpay on your mortgage – the more, the better. 

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comox valley business gazette

How to fire an employee without getting burned

Paul Ives IvesBurger lawyers CourtenayPaul Ives, Ives Burger Barristers & Solicitors - Last issue, I allowed myself some optimism about the economy and wrote about hiring new employees. This time I'll share some information about, well, firing them.

Don’t get me wrong – I haven’t retreated into pessimism. It’s just important that you know these facts up front in order to protect yourself and be a fair employer.

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comox valley business gazette

How to write great headlines

Ryan PartonRyan Parton, Ryan Parton Writing Solutions - When it comes to writing effective headlines, there are two main schools of thought. 

Some copywriters, like the legendary David Ogilvy, insist your headline should always mention your main offer or benefit.  Since only one in five people who read your headline will read the body of your ad, the theory goes, your benefit will reach five times as many prospects if it’s included in the headline.

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comox valley business gazette

The importance of fitness after 50

ann scottChris Ketch, BodyNetix - Though we might not admit to it, we’re all somewhat in search of a fountain of youth – some elusive way to prolong our health, vitality and youthful energy.

Some of us search the grocery store aisles in search of the best organic fruits and veggies, while others look to supplements, vitamins, lotions and creams to look and feel younger. While each of these methods may deliver minor results, nothing compares to the tried and true results of exercise. When it comes to long-term health, regular exercise pays dividends. Who would’a thunk it?

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comox valley business gazette

Mona Warren Mentor Me Business ConsultingMona's About Town

An illustrated chronicle of notable Comox Valley business people doing notable non-business things!

Click here to read this issue's About Town!

comox valley business gazette

Better Mousetrap Irons in the Fire

Better Mousetrap Marketing spreads the word about what's going on in the Comox Valley business community.New businesses, mergers, acquisitions, new hires, awards and more.

Read this issue's Irons in the Fire


 

The Valley a high-tech hub?

What’s the key to growing the local economy and ensuring the Comox Valley thrives as a “real community”? Make the Valley a high-tech hub, says one man with a big vision.

Local Realtor James Smith wants to create a high-tech “intelligence park” that will attract technology firms and professionals to the Comox Valley. Doing so, he says, would diversify the economy, revitalize our downtown and create high-paying local jobs.

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comox valley business news

What would you do to improve the local economy
and create more jobs?

Read our readers' comments here.

comox valley business news

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comox valley business news

 

Community investment fund proposed for Valley

Tony Edwards, a financial advisor and “ethical investor,” is frustrated by how difficult it is to invest in Comox Valley companies.

“It’s easier for me to invest almost anywhere in the world than it is to invest in any kind of local community-based investment fund,” he says, “because there’s no such thing!”

Edwards proposes a “Comox Valley Equity Fund,” an investment vehicle similar to a mutual fund that would allow investment in a professionally managed fund that supports local initiatives. 

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comox valley business news

 

John Gower, Gower Design Group Comox ValleyWho the heck is John Gower...
and what the hell has he been up to?

John Gower, owner of Gower Design Group, is a staunch advocate for sustainable building design. He recently moved to Courtenay from Victoria.

Still, inquiring minds want to know...

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comox valley business news

 

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comox valley business gazette

A feel-good solution to your hiring needs

Training new employees can be expensive. But it doesn’t have to be.

Job Options BC Courtenay-Comox offers a variety of services, at no cost to the employer, to assist small businesses with their staffing needs. Job Options BC’s  Courtenay-Comox pool of candidates come with diverse employment and educational backgrounds. Candidates are job-ready, trained and well-vetted, and the Program can pay for 50 per cent of a six-week training wage to individuals taking part in the program.

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comox valley business gazette


Eagle Program Director wins gold.

Bob Johnstone won a Gold Crystal Award for the best commercial in a small market in all of Canada. Johnstone, Program Director with 97.3 the Eagle, was nominated for the Rappin' Rat Zapper commercial he created for South Country Feed and Supply.

"We're extremely proud of Bob and the work he does for us," said Operations Manager Richard Skinner." It's great to see him get this kind of national recognition."

 

 

comox valley business gazette

Woodland Flooring contributes to local economy

The "what" in what Woodland Flooring does is simple: stunning yet casual, long-lasting wooden floors in all-natural designer finished like "antique distressed" or "Rocky Mountain resawn."

It's the "how" that gets a bit more complicated.

 Employing 10 workers and keeping money in the Comox Valley with local suppliers and trades people, owner Steve Roscoe is an innovator and a proud contributor to the local economy.

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